We had always been just a normal dairy farm, selling normal milk to normal British supermarkets.
Then, on a rainy August day in 2011, we met a hen farmer who changed our lives. It was nothing extraordinary. He was just selling his eggs by his gate, as you do. A rusty old honesty tin with a stone on top. But sometimes it’s the unremarkable things that get you thinking... Why don’t dairy farmers sell their milk this way?